• iPhone 15 : The iPhone 15 makes up for a disappointing iPhone 14. Here's all the details.
    • iPhone 15 Pro: Going beyond the Dynamic Island, Apple's pro smartphone goes big on gaming.
    • iPhone 15 Pro Max: That periscope camera makes its debut on Apple's most-premium handset.
    • Apple Watch Series 9: With a new chip teased, it proves just an iterative year for Apple's long-standing wearable.
    • Apple Watch Ultra 2: Another modest update for Apple's top-tier rugged wearable sequel.
    • iOS 17: Our favorite new iPhone software improvements, all in one place.
    • watchOS 10: A significant upgrade for Apple's Watch software makes even older Apple Watches feel new again.

There won't be another iPhone, not for Apple, not for anyone, not for a long time. So get over it al


Nov 15, 2013
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Apple needs another iPhone-class product or they're doomed. We heard it right after the iPhone was released. We heard it right after the iPad was released. We're hearing it now. From shoddy journalists to market mad-people it's the single most consistent, most bull**** Apple narrative of the last half-decade. What makes it so daft, so egregiously wrong-headed, is that there isn't a business as big as the iPhone, not for Apple, not for anyone, and there won't be again. Not for years more to come.

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