
The Galaxy S5 has just launched to what can best be summed up as a collective "that's nice..." from the media and the industry at large. Much as last year's Galaxy S4 was jokingly referred to as the Galaxy S3S, this year that's already been recycled to Galaxy S4S (Galaxy S3S2?). Apple suffers from this as well. The reason S3S or S4S are jokes is because of Apple's biennial "S" branding, where every second year's iPhone delivers a mostly internal upgrade to the last. It's a reflection of the times in which we live. All the major operating systems have already rebooted. The smartphone revolution that begun in 2007 has stabilized into a steady evolution. And that has consequences. Last year, shortly before Samsung's Galaxy S4 event, I wrote about the "iPhone 5s" problem. Now Samsung and the Galaxy S5 have a much bigger problem, even if it is months away... the iPhone 6.
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