The Apple Watch Edition's upgrade dilemma

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Nov 15, 2013
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Apple Watch anticipation has reached a fever pitch, with folks speculating on costs, crown and band pairings, the Watch's health sensors, and when the thing will actually reach our wrists.
As such, it's no surprise the Watch has been on my brain, as well ?*specifically the Edition model. There's been a lot of speculation on pricing and whether Apple will legitimately charge $10,000 (or more) for the gold models. To compete in the high-end watchmaker's space, that kind of cost isn't out of the question, but I do wonder: Can the company get away with selling a five-figure Apple Watch that's obsolescent in two years?

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