IMO this is gonna be a serious cash cow for Sprint.. With the #1 smartphone and the only carrier to have a truly unlimited plan (I have their simply everything data plan which is true bargain compared to the other carriers' plans). The combination of both would pull lots of people to leave their carriers and go to sprint just for this. Plus current customers jumping at it too.. They really would be fools not to cash in on this. Apple would have their iphone on all carriers with this (granted the tmobile deal goes thru). Major cash cow for them too.