Snapchat will fill the gap between your friends' stories with ads

[iMore.com]

Snapchat is set to expand advertising in a big way by serving ads between your friends' stories for the first time.

Full story from the iMore Blog...

 

[iOS Gravity]

I've been seeing these already. It would be nice if they had an option to only allow ads when connected to wifi, since the app is a data hog and it will use more with the ads.