Saying Apple filmed its big Mac event on an iPhone ignores all the specialist equipment it used to pull it off

[iMore.com]

Apple's 'Scary Fast' Mac event was filmed on an iPhone 15 Pro Max, but you'll be hard-pressed to replicate any of it without a ton of gear.

Saying Apple filmed its big Mac event on an iPhone ignores all the specialist equipment it used to pull it off : Read more

 

[macinfo]

But one point you might be missing here is that Apple is telling you that you can use an iPhone as a camera instead of something from Sony, Red, or other manufacturers that can run upwards of 10-15k and still need the full rig that you are saying they didn't talk about.

 

[FFR]

Indeed specialist equipment but still using an iPhone 15 pro max and its cameras.

 

[mdymund]

Apple is not claiming to replace the whole studio with just an iPhone 15 Pro Max. They're only claiming to replace the camera. Any production of this size would still include mics, lighting, effects, even on-screen talent. I make videos for my workplace with my iPhone, and I still use external lights. I still use external mics. I still use external editing software.

But I don't need to shell out for a better camera that the one I carry around anyway on my iPhone.

 

[FFR]

That special equipment used was to move the phone and light the scenes.

This what Apple used to film it.

 

[Ledsteplin]

Apple is not claiming to replace the whole studio with just an iPhone 15 Pro Max. They're only claiming to replace the camera. Any production of this size would still include mics, lighting, effects, even on-screen talent. I make videos for my workplace with my iPhone, and I still use external lights. I still use external mics. I still use external editing software.

But I don't need to shell out for a better camera that the one I carry around anyway on my iPhone.

It's the way they make it sound though. Like it was all the iPhone and nothing else.

 

[FFR]

It's the way they make it sound though. Like it was all the iPhone and nothing else.

Only thing they claimed was it was filmed on iPhone.

“Filmed on iPhone, edited on Mac”

 

[Ledsteplin]

Only thing they claimed was it was filmed on iPhone.

“Filmed on iPhone, edited on Mac”

Yes, but most people would think all iPhone. They know that.

 

[mdymund]

It's the way they make it sound though. Like it was all the iPhone and nothing else.

I think that perhaps your takeaway here isn't so much that Apple is trying to dupe iPhone buyers, but the realization that so much more goes into something like this than just the device being used to capture the image. And again, all Apple is pointing out that the _image capture device_ is an iPhone. Even most popular social media "personalities" (for lack of a better word) still use external lights, and many with external mics, handheld gimbals, &tc. Even a person using their iPhone as a Continuity Camera with a MacBook Pro for a Zoom is using more equipment than simply their laptop. Would one accuse them of trying dupe the people they're on that call with?

 

[seonline]

As a professional videographer I never list all my gear. When people ask what I shoot on I tell them the camera/cameras and that's it. This implies nothing more than it was shot using the iPhone as the camera. All the same things Apples always does for these still applies: armies of people and equipment. You cannot get what they produce without it and no one professionally thinks they were saying otherwise. People who don't know what shoots like these take might not be aware, but to make an article saying they're duping people into thinking it's just an iPhone is beyond a stretch.

 

[FFR]

Yes, but most people would think all iPhone. They know that.

It was filmed all on an iPhone.

Apple even used a free camera app on the App Store called black magic on the iPhone 15 pro max.