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purchase ebook for nook app , kindle app or ibook version -which is better for ipad2?

Hi Everyone:

I am new to ebooks. I have an ipad2 and iphone 4s but no kindle or nook.

I have the ability to purchase an ebook thru b&n nook, amazon with kndle app or ibooks.

Given the choice, which version of the ebook would you purchase and why?

Thanks!