I've read what Goober or Gruber has to say about pricing and I think he's just wrong. Apple's thought process with the entry model of any category is to barely make it usable. Whether that's 4gb of ram, 16gb storage, or whatever. It sets the floor. It's for the masses who don't really care.
The Sport Watch starts at 349. This isn't the one Apple wants you to get as with any entry level product they sell. It sports a glass face and cheap scratchable aluminum with a rubber band. Less durable for a more active lifestyle? Don't ask. They want you to consider the Apple Watch which I've no doubt is around 500 to 1k. But that 349 will always be mentioned as "starting at" and that's what Apple wanted.
This 10-20k talk of 18k gold edition watches is just stupid to be honest. I expect one to be had around double the apple watch tier. 1-1.5k. Even 5k seems a bit retarded. His final guess is that one starts at 7.5k for a gold watch with a rubber band. That is simply insane and he has failed to make his point. I'd be embarrassed to wear one if it starts at 7.5k or more. It would only indicate that you're a moron.
I know some have speculated about the amount of gold in one of these and you simply don't know. There's a patent out that Apple is using only 28% as much gold. According to their patent, one of their mixtures uses just 28 percent as much gold as a standard 18-karat alloy. That's significant. It's Apple gold, not your usual standard 18k gold.
Keep in mind there are people out there that spend more than others. But this isn't a mass market and that's what Apple targets. These edition watches have to be low enough to still be in that mass market range even if it's the bleeding edge. This is still Apple. These are still electronics that depreciate and become worthless very quickly. Don't let the metrics of traditional fine luxury jewelry influence you. This isn't that. If I'm Apple, I want my usual profit margin and nothing more.