Netflix will have ads in 'the next year or two' to arrest subscriber exodus

[iMore.com]

Netflix says that it will begin to offer an ad-based service over the next year or two according to a new report based on the company's Q1 earnings call.

Full story from the iMore Blog...

 

[Just_Me_D]

Netflix may stop the bleeding with ads, however, if they raise those rates again, they will lose me and no lower tier ad-based model will not cause me to return. Then again, if they only showed the ads before and after a show/movie then I might reconsider.

 

[mumfoau]

Netflix may stop the bleeding with ads, however, if they raise those rates again, they will lose me and no lower tier ad-based model will not cause me to return. Then again, if they only showed the ads before and after a show/movie then I might reconsider.

Agreed. I like the service but don’t watch enough of the stuff I add to my list to warrant sticking through another price hike.

 

[Annie_M]

I am weary of the continual price hikes as well.

 

[Spencerdl]

Netflix may stop the bleeding with ads, however, if they raise those rates again, they will lose me and no lower tier ad-based model will not cause me to return. Then again, if they only showed the ads before and after a show/movie then I might reconsider.

I feel the same exact way.

 

[anon(41073)]

I understand the price increases to an extent. In the beginning, Netflix was just streaming other peoples content. Now they are producing their own content. Actors,production etc. has to get paid. With all of that being said, I am contemplating cancelling all of my streaming services for 6 months just to see if I get get by on Prime Video alone. I don't watch as much TV during the warmer months and Prime Video is not an additional fee as it's included in Prime memberships.

 

[Just_Me_D]

I understand the price increases to an extent. In the beginning, Netflix was just streaming other peoples content. Now they are producing their own content. Actors,production etc. has to get paid. With all of that being said, I am contemplating cancelling all of my streaming services for 6 months just to see if I get get by on Prime Video alone. I don't watch as much TV during the warmer months and Prime Video is not an additional fee as it's included in Prime memberships.

Like you, I understand the price increase to an extent and I appreciate them producing their own content, but there’s a limit to my appreciation… The pandemic helped the streaming business and they’re trying to milk it for all they can. On the other hand, more companies were hurt by the pandemic and they’ve increased prices trying to make up for the lost revenue. Consumers are really feeling the squeeze right now and many are starting to cut services.

 

[vimagreg]

I only subscribe to Netflix when I want to watch something that only is there. When I'm done, I cancel it. If they put ads in this equation, probably I'll stop signing it altogether, and I think I'm not the only one. To pay and, still, see ads? No thanks!

 

[Annie_M]

I only subscribe to Netflix when I want to watch something that only is there. When I'm done, I cancel it. If they put ads in this equation, probably I'll stop signing it altogether, and I think I'm not the only one. To pay and, still, see ads? No thanks!

I've been doing that (subscribing only when I want to watch something) with Netflix as well. This helps me justify subscribing to Hulu, Peacock and a couple of others.