These are just my own experiences. I don't do statistical analysis on Apple support. But from my own experiences, it's all over the map. Some people have been really nice, but then other stores have this terrible snobbish culture and can be downright rude. Sometimes when calling tech support, you get somebody who understands the technology; sometimes, you get somebody who wants to restart your computer even though you called about an iPod. It's just not very consistent to me.