My iPhone 6 will not turn on because a sub cord and iTunes app appears on screen, what is going on?

I

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My I phone 6 will not turn on because a sub cord and iTunes app appears on screen

My I phone 6 turns on and shows the apple symbol then fades to black and then a usb cord shows with a iTunes app above cord on screen. It stays on with that display and will not allow me to actually power on my phone so I can use it. What's going on?
 

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