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I don't have enough 'reputation' to post on an old article, but I have a question about the service so I figured I'd post it here.
Let's say a company leaves the service or it shuts down, if I bought that movie on Amazon will my iTunes copy go away? Sometimes I can get a movie for cheaper on a different service, if I do that and move it to my iTunes (which is where I really want it) and then that studio leaves or Movie Anywhere goes away, do I still get to keep my iTunes copy? Is that 'purchase' permanent or dependent on there service continuing?