Sorry if I was unclear; building a device to me is both about hardware and software. You need both to be successful.
As far as getting developers to support another platform, I totally agree. I’m just not sure that will happen anytime soon. They need assurance that the market will be there and MS has failed them too many times.
I do wonder where the iPad is heading. It is a great creative device but will it develop further? Seems the Apple Watch is the new focus. My iPad Pro fills all my personal needs at the moment so I’ll sit back and watch for now.
Microsoft has the software. They aren’t going to solo-replicate all the top apps in the iOS App Store on their own.
They have built the platform. Developers need to build the apps.
You were crystal clear. I just think you are lumping too much responsibility on platform developers. Last time I checked, Microsoft’s services were pretty well accessible on Windows 10 in UWP form.
It’s third parties that have yet to move over.
iPad has the advantage that it was always a mobile tablet OS running device. As a result, people jumped on board early and developers never had to face the choice between a macOS or iOS application for that form factor. There was only one choice, and the economics made sense to jump on it.
Things are different in the Windows ecosystem, where most people aren’t using tablets and many of the apps that keep people on Windows simply do not scale down to Mobile well - or at all.
The only tablet I need is a Kindle Fire. If I were to buy one, it would be a surface largely because of Dartfish (not a UWP app, but being able to record from device straight into it is nice; without dragging a cart of equipment around everywhere). Mobile analysis apps perform badly and simply aren’t usable in any serious way.
And that’s exactly why Surface Pro/Book exists. For people like me, if we decide to care about the tablet form factor (currently, I don’t).