Long story short I ordered the matte 7 plus 256 preorder and it arrived a week after launch day. Well I couldn't wait and went to store and got a matte 7 256, because that's all they had. For economical (I hate ATT) reasons I returned the 256 plus via mail. I never really used it because I knew I would get attached. Well they sent it back because I didn't turn off the find my phone. Now I want to keep it! Do you think they would notice if I sent the 7 back instead of the plus? HA yes, I am sure. Well I am now trying to figure out how to justify keeping this awesome phone. It is so much better than the 7. I live the size of the 7, but the plus is worth the size. Grrr I say I will not do this and every year I do this!