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First off watch this video I made using iTunes, my comments will be based on the assumption you have seen the video:

iTunes Match Feature or Bug? - YouTube

First off I think after having played around with iTunes Match on my iPhone for a few hours after I made the video I think downloading multiple songs besides the one you choose is an intentional action on the part of Apple. However I really see this as a very negative implementation. It uses way too much data, I don't have an unlimited data plan and I had previously been using Spotify for my music streaming, I can't see a reason to use iTunes Match over spottily. Especially since Im going to be using 2/3 more data than I would like to. Plus when using songs that are not on my iPhone, downloading 3 songs on a 3G data speed makes the song I'm listening to skip, which is super annoying. Anyway as you can tell I hate it, but what do you think?