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One of my clients is a marketing professor, and we were talking the latest iPhone buzz. She said Apple is in danger of becoming uncool because it is so mainstream.
"it is the safe device that even a 52-year-old can easily use. My generation has gravitated to it because it's easy to use. So if 50 year olds use it, how can it still be cool/hip?
Teenagers are going to stop wanting the things that their parents, aunts uncles and grandparents use."