One of my clients is a marketing professor, and we were talking the latest iPhone buzz. She said Apple is in danger of becoming uncool because it is so mainstream.
"it is the safe device that even a 52-year-old can easily use. My generation has gravitated to it because it's easy to use. So if 50 year olds use it, how can it still be cool/hip?
Teenagers are going to stop wanting the things that their parents, aunts uncles and grandparents use."
Ask the professor if that is why ABC, CBS, CNN & MSNBC have all fallen from grace. They call themselves the "mainstream" media.
. Anyway, back to your post, people of all ages purchase the iPhone, but all of those people do not use it the same way nor buy the same apps. Apple has found a way to create products that appeal to people regardless of age, race or religion and that is the beauty of it. Is it possible that a new generation of kids will come along and want something totally different? Of course, it is. Is it possible that current iPhone faithfuls will one day buy something else? Of course, it is. Is it possible that people the world over will continue to purchase Apple products despite it being mainstream and despite the fact that certain people are ticked off because they believe that Apple has stopped innovating? Well, if the ore-order sales of the iPhone 5 is any indication then yes, it is.
By the way, I didn't buy my iPhone because it was cool. I bought it because it was what I wanted and I'm happy as heck that I got it.