Not sure why people think it's a failure. Just because it's not sold out worldwide, does not equal failure, it shows a slower rate than prior. If someone does 100% last year, and only 90% this year.. is that a failure. You can't have 100% sell out every time, especially when you're not changing the design. On the subject of design change, by introducing a 2nd option this year the iPhone X it's giving people pause. If they were released on the same day we would have a better grasp of the numbers. Regardless Apple being in the position of maybe being the first Trillion dollar company does not scream failure to me on any level. Not everything needs to be a A+ each time, total sell out. Mercedes, Porsche and other "Top Level Car" dealerships don't sell out 100% of each car the day they're out, but yet they're not failures. Not sure why anyone feels this phone is a failure, when it has so much to offer, but in the same body.