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Here I am sitting in a McDonald’s restaurant across from my office eating oatmeal and drinking coffee. I used Pay to pay for my meal. Anyway, the cashier, who is also the manager, asked this question? “How do you like the ‘X’?”....pronounced ex. The last person who asked me pronounced it the same way. I typically ask, “Do you mean the iPhone Ten?”. This time, however, I just let it be. With that in mind, do you hear people pronouncing it as the iPhone ten or the iPhone ex?