A couple of things: Consumer Reports magazine, when discussing TVs, thinks that OLED is the best technology for displays, with fantastic blacks, and better off axis imaging than LCDs. The other thing I wanted to mention is that yes, an iPhone X is not cheap, but in the tech world, the life span of many products, such as cell phones, digicams, and music players is much shorter than it was even just 20 years ago. We expect to get the latest and greatest in just a couple of years, so if there is screen deterioration, does it really matter? We'll be getting a new device before it's a real problem.