When I first saw the iPhone through apple.com and many other review sites, I was not interested AT ALL. At that time, I held in my hands, the Samsung Juke (the extremely tiny music phone). I walked into an apple store one day (which I've never done because I was never interested) and played with the iPhone. 2 weeks later, I had a new shiny iPhone 3G in my hands and also acquired a crappy little mac from a friend who doesn't use it anymore.
Go in to AT&T store or apple store and play with it. You WILL fall in love. If not, that means you have no feelings.
This phone is one of the best devices I have ever used. I was never really interested in it till i played with my friend's iPhone.....now I have 2 2gs simply becuz I love them. Hoping one day to have a 3g when the price is right. I'm actually typing this message with my iPhone