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iPhone 6s stuck in recovery mode

Hello,
My iPhone 6s has arrived and I started restoring it from my itunes back up of my previous iPhone. It restarted in between which screwed up its restore process. It started restarting to apple screen and then screen becomes pixelated and it restarts. Tried putting in recovery mode but there also it keeps on restarting so iTunes is unable to restore it.
Any ideas on what should I do. I am concered that if I get it exchanged it will take time and they might give me refurbished phone which I don't want since I paid for new phone and didn't even used it for 2 hours.