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I've been seeing over and over again, ever since the first guy opened his iPhone 6 box on national TV. That the phone is sitting on the very top of the box, and when you lift the top of the box up it pulls the phone up and the phone falls out. Happened to me too, but fortunately I opened the box on the bed and the phone fell on the bed. I wonder why Apple did not put phone at the bottom of the box and put the other contents above it so that does not happen?