After more than 15 years covering everything Apple, it’s with a heavy heart we announce that we will no longer be publishing new content on iMore and the iMore forums will be closing as of November 1st, 2024.
The very same day it is released. There will be unboxing videos, first look videos and then in-depth videos. It's the same every year, in my experience.
Yeah, I was trying to recall when last year's came up but couldn't remember. I just figured that perhaps websites would get it a little bit earlier so they could have a review up a few days earlier. Like they do for videogames...