As usual, Apple is late to the game. However, in this case, Apple has a substantial disadvantage it does not usually have: many of the competitors have substantial back catalogs well beyond the original content they developed just for their streaming service. Apple does not seen to have any back catalog. Even if two or three of the new shows they are developing are hits, how many people will subscribe to watch a total of less than 100 hours of hit TV along with another hundred hours or so of unknown shows?