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Ok, so I think I got this figured out for multiple uses on the same i-tunes account. each user needs to create a seperate apple id and I think that can be done at appleid.apple.com. (very busy now). Then they need to activate the new 4s with their individaul apple id. Once that is done and the registration is complete, you need to go to settings, then store, then click on the apple ID button, Then sign out and re-sign in with the e-mail address of the itunes store you all share. Thoughts! Will this work?