iMore

The past couple of days, I've seen an annoying popup ad at the bottom of the screen on the main iMore site. It seems that I have a proclivity to accidentally activate that into some sort of full screen HP ad (full screen in that it grays out the page but doesn't seem to ever fully load) that 1) takes forever to load and 2) doesn't seem to be easily dismissed. I've had to shutdown the Safari tab just to get a functioning browser back. Is this hopefully just some sort of experiment that will be summarily dismissed as too invasive, or is iMore moving towards these more "prevalent" modes of advertisement? (Or maybe I'm just unlucky, and it's a good thing that I have a Mac instead of an HP running Internet Explorer where I could get into all sorts of trouble with unintended clicking.)