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Eddy Cue: iTunes DRM made Apple a success where Microsoft had failed


Nov 15, 2013

In the iTunes class-action suit filed against Apple, software head Eddy Cue defended his company's use of DRM stating that it was the best strategy to making the iPod a success where rivals, like Microsoft, failed. Cue said that Apple had explored the possibility of opening up its FairPlay DRM for competitors to use from the beginning, but it was obligated to protect against hacks by its deals with the record labels. Lawyers for Apple used Cue's testimony in court to paint a picture of the company as pro-consumer, but one whose success was tied to its relationships with a guarded music industry.

Full story from the iMore Blog...