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Belkin and Griffin are my go-to companies especially because I need the extended cables and apples are too short.
It's also the quality. I got the cables when I got my Mini. When did Apple release one for 2m?
Here's the link to the 2m cable on the Apple store:
Lightning to USB Cable (2 m) - Apple Store (U.S.)
Yep, I am currently using a Rocketfish cable from Best Buy