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With Windows Phone, i can make my start screen really unique and pin my favourite apps and websites for easy access. I can also make the tiles transparent to show a parralax background. Even though it has less apps that iOS, everything I need is available in the 250000+ selection of apps currently available. I find the UI clean and fresh, and it also seems to me like iOS7 stole Windows Phone's flat design sense.

I would love to know your opinions on why iOS is better than Windows Phone 8.1
p.s. I am asking this as a Windows fanboy, really because I want to know your opinions. Sorry if this comes across as biased