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AT&T to offer 'incentives' to customers willing to limit data usage -- Engadget

So everybody's heard that Ralph de la Vega is trying to figure out how to limit data usage, whether it's by additional fees, or whatever. What's you're take on it?

I agree with the concept, but to execute a plan will pretty much backfire. You can't charge $1.00 for a gallon of gas when demand can support $4.00. But to do implement is suicide.