At least one iPhone 15 model could see a price break in 2023

Up_And_Away

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Aug 27, 2021
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I doubt it. To be fair to the article writer, he stresses it’s just one report and things could change. But inflationary pressure just isn’t conducive to reducing production cost regardless of claims of poor sales.

While other large tech companies have much less issue with selling at a functional loss/being a loss leader (for example: likely a number of Amazon Alexa products, Google Pixels, Facebook VR Goggles), Apple rarely takes a loss leader product position (AppleTV+ is one exception). If it does, Apple usually cuts the product relatively quickly without loss leading change. I suspect the OG HomePod falls into this category.
I’d guess that there will be no price change but greater upgrade emphasis on the non Pro models. Dynamic Island and 120 hz refresh Pro Motion added to the non pro models likely will increase sales. The difference between 14 Pro models and non pro models was huge.
 

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