The author argues Apple’s reason for the price hike does not fly (Apple’s reason for the price increase: TV+ now has a much much deeper catalog of original content unlike before).
I think the author has a point. Where I think Apple gets a bit of slack is they likely lost a cargo ship of money creating this build up of original content. A price hike had to eventually come to lower this loss. But Apple is hard pressed to increase price again saying “there’s now more content”. More content is an expectation with every streaming service’s existing monthly fee.
I'm not really surprised and I don't have a problem with this. When I think of all the free memberships people have gotten with the purchase of a new iPhone, etc., the continued price increases from other subscription platforms, it makes sense. And, in the scheme of things, it's just not that much.