Well that’s Gartners estimates for you.
Apples q3 quarterly report told a very different story and q4 or the holiday quarter (Apple calls it q1) is projected to be apples beat quarter this year.
Samsung’s q3 was terrible according to Samsung, don’t think Gardner knows any better.
Samsung are not expecting any improvements in q4, they are using marketing expenses to give away noticeable discounts on their smartphones and free gifts to pad their market share numbers, it’s not really working anymore.
“For the fourth quarter, Samsung said it expects “demand for components to turn sluggish in general amid weak seasonal effects,
while marketing expenses are likely to increase to address year-end smartphone sales.”
Huawei has been doing poorly everywhere except China. They lost marketshare in Canada, Europe, and the Middle East during q3 and it’s only going to get worse form here.