After more than 15 years covering everything Apple, it’s with a heavy heart we announce that we will no longer be publishing new content on iMore and the iMore forums will be closing as of November 1st, 2024.
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A new Apple ad uses a giant haystack to show how easy it is to find an iPhone using an Apple Watch. The Haystack ad runs for a little more than a minute, but that's all it needs to get its message across.