Apple's ad agency has told it to pull its advertising from Twitter

Just_Me_D

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Per the article:

“Omnicom, one of the largest ad agencies in the world, is recommending that its clients temporarily halt advertising on the social media platform. According to the agency, the company is currently in a state of instability that will cause too much brand safety risk for its clients.”

Unless I missed it, that’s contradictory to what the thread title states.
 

Just_Me_D

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It's called "clickbait".

Indeed. I visited the Future website earlier today and found this little tidbit.

“Future’s expert data and product teams built Aperture in order to process, analyze, and segment all Future’s first-party audience data in real time and make it accessible to advertisers,” said Nick Flood, Global Ad Product & Revenue Operations Director of Future. “This prestigious distinction from AdExchanger underscores how Aperture has been invaluable for our advertisers….”

Source: https://www.futureplc.com/blog/futu...for-best-publisher-first-party-data-platform/