- Nov 15, 2013
Starting the first quarter of its 2015 fiscal year, Apple CEO Tim Cook said that the company may not break out sales figures for the Apple Watch. By not disclosing exact sales numbers for Apple's nascent smartwatch, a typically secretive Apple would hope to gain a competitive advantage over competitors. Apple would employ a new way of reporting sales and earnings for its Apple Watch by categorizing it into a category marked "other" along with a few other products.
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