Apple Watch out sells Fitbits

Carjackd

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Dec 4, 2013
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I don't think Apple buys into the loss leader concept. The closest to that is their practice of giving products to high profile people/shows for product placement.

They may not be making money on the Watches yet until they've sold xx amount but that's not the same as being a loss leader product. That's the advantage of having significant cachet along with a product they have faith in.

Again, maybe "loss leader" was not the best terms for me to use, but more like Apple is willing to throw whatever they have to at it (which we all know is a wack of cash), as they expect future demand. It's been a slow grind in the smart watch business to get consumers to jump on them.

The mainstream consumer is not educated enough at this point to understand why they need a smart watch to go along with their phone. Regardless, based on numbers I still don't think anyone is making money on this product YET.
 
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Mac Guy

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The mainstream consumer is not educated enough at this point to understand why they need a smart watch to go along with their phone.

One of Apple's strengths is providing a product whose implementation is such that we didn't know we couldn't live without it. (Broad generalization, so stipulated.)

Once you use it, you wonder 'How did I ever get on before? I was living like an animal!' But a hurdle to trying said product is almost always cost. There are a lot of reasons why somebody doesn't want one, but at the end of the day, I think most potential customers get cost-blocked.

One of the first questions is 'How much' and the answer invokes the consumer version of flight or fight, which is often buy or bash. :laughing:

Power windows were once an extra cost option. 'One more thing to go wrong/for that money I can roll up my own windows' and my favorite 'power windows are for lazy people!!' detractors would say. Once it became standard equipment, I doubt many wanted to delete them. Who wants to go back to using hand signals while driving. How many know the three correct ones? Most only know one that isn't one of the three!
 

Carjackd

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Dec 4, 2013
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One of Apple's strengths is providing a product whose implementation is such that we didn't know we couldn't live without it. (Broad generalization, so stipulated.)

Once you use it, you wonder 'How did I ever get on before? I was living like an animal!' But a hurdle to trying said product is almost always cost. There are a lot of reasons why somebody doesn't want one, but at the end of the day, I think most potential customers get cost-blocked.

One of the first questions is 'How much' and the answer invokes the consumer version of flight or fight, which is often buy or bash. :laughing:

Power windows were once an extra cost option. 'One more thing to go wrong/for that money I can roll up my own windows' and my favorite 'power windows are for lazy people!!' detractors would say. Once it became standard equipment, I doubt many wanted to delete them. Who wants to go back to using hand signals while driving. How many know the three correct ones? Most only know one that isn't one of the three!
Ya cost is always a factor..but once this product (smart watches in general) takes off its gunna go hard!
 

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