Carjackd
Trusted Member
I don't think Apple buys into the loss leader concept. The closest to that is their practice of giving products to high profile people/shows for product placement.
They may not be making money on the Watches yet until they've sold xx amount but that's not the same as being a loss leader product. That's the advantage of having significant cachet along with a product they have faith in.
Again, maybe "loss leader" was not the best terms for me to use, but more like Apple is willing to throw whatever they have to at it (which we all know is a wack of cash), as they expect future demand. It's been a slow grind in the smart watch business to get consumers to jump on them.
The mainstream consumer is not educated enough at this point to understand why they need a smart watch to go along with their phone. Regardless, based on numbers I still don't think anyone is making money on this product YET.
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