The Apple Watch Ultra increased the average selling price of the entire smartwatch market. Full story from the iMore Blog...
60% of the revenue probably 90% of the profits bless google and Samsung for trying.
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The premium competitors have to sell too often at cost, just above cost to just to hold the line. We see it with smartphones too. It speaks volumes that you have to BOGO days just keep sales up .
Yet don’t forget that Amazfit, Galaxy Watch and certainly Pixel Watch are looking for personal data to monetize.