Apple to cut iPhone production by 14% in Q1 2023 due to inflation, says TrendForce

[iMore.com]

A new report by TrendForce says Apple will cut iPhone production by 14% in 2023, expecting falling demand from inflation. Full story from the iMore Blog...

 

[FFR]

Don’t think that is true.

According to cook on the earnings call two days ago, there is no plan to reduce iPhone shipments for the next three months. In fact they can’t meet demand for the iPhone 14 pro and pro max and there were a record number of android users switching to the iPhone.

 

[Up_And_Away]

“TrendForce isn't making any predictions for how the rest of 2023 will look like for iPhone shipments but notes the company is aiming to ship 240 million iPhones in 2022, which is a 2.8% annual increase.”

Tim Cook also noted about getting the mix right. This year flipped from the 699 mini to the 899 Plus. With a new mix, the mix itself will be even harder to predict. Nonetheless, be sure that TrendForce does not know as a fact what they are saying despite the story’s author propping up of them. Author’s prop up Bloomberg stories too — embarrassing themselves in the process — knowing there’s a reporter there whose track record is consistent and bad.

Apple keeps their build numbers a secret, as secretive as can be. It will not be known to media or TrendForce, not even to Wall Street who would pump millions into getting this information. And be sure that media catching a secondhand mention of change in Apple’s build mix order will be taken as “lowering the build”. 3 months from now Apple will have its holiday quarter earnings report. TrendForce, and the imore author, will be there to remind everyone a 15% decline in iphone revenue YoY is coming?