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Apple SVP Phil Schiller ices himself, challenges Tim Cook to do the same


Nov 15, 2013

Phil Schiller, Apple's long time senior vice president of worldwide marketing, is the latest person to pour a bucket full of ice water on his head. It's part of a growing viral campaign to help fund research, and raise awareness of, into amyotrophic lateral sclerosis (ALS), also known as motor neuron disease or Lou Gehrig's disease.

Full story from the iMore Blog...