All joking aside, I just have to remind everyone that the profit margin for perfumes is huge, just huge. Britney Spears made over 30 million dollars selling her line of perfume and sales have been dropping a lot.
An average store will markup perfume 100% as soon as it hits the sales floor. Most of the cost for perfume is money spent on marketing; the actual cost to produce the product is pennies.
With profits like this and the Apple media machine already set up can Steve really afford to dismiss an idea outright?
I think T-shirts for Apple lovers would be better for Apple. T-shirts sold in their stores would sell, I think.
Perfume is out there for a tech company. But maybe it could work. You never know.