Apple reportedly acquired startup 'Ottocat' in 2013 to power the App Store Explore tab

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A new report out of TechCrunch today claims that Apple acquired a startup called Ottocat in 2013 in order to use its technologies to power the "Explore" tab in the app store.

Ottocat was a startup that launched a tool in May of 2013 aimed at making app discovery through the App Store easier by cataloging specific subcategories ? that is until Ottocat's website abruptly went down in October of 2013.

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