Apple invests $450 million to support infrastructure for Emergency SOS via satellite


Well-known member
Aug 27, 2021
>>> Apple is known to be generous with the amount of money it's willing to throw into research and development when it wants to get something done.<<<

Half a billion is a lot of money. Some people think “no big deal, Apple (or Google or Microsoft etc) can afford it” but that is just not how they operate. Half a billion investment is done because they expect it will generate substantially more revenue than investment. Apple might be one of the most prudent spenders of big capital especially forward thinking capital. SOS Satellite connectivity will effect an extremely minute fraction of users. So either Apple thinks the sales & marketing headline is worth it or they have a bigger plan in mind for satellite connectivity.