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Apple Commercial "R.I.P. Leon"...

HelloNNNewman

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Dec 6, 2012
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I get the point they are making and they have a cool idea - but slow rolling up to the moment the guy needs to delete/unsend the text he sent and the blasting through that moment so fast you can't see what happened is just poor marketing. Cool concept - poor execution. But that's just my 2 cents as a non-marketing person. :)
 

Up_And_Away

Well-known member
Aug 27, 2021
1,171
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I get the point they are making and they have a cool idea - but slow rolling up to the moment the guy needs to delete/unsend the text he sent and the blasting through that moment so fast you can't see what happened is just poor marketing. Cool concept - poor execution. But that's just my 2 cents as a non-marketing person. :)

I agree. They’re going for the flash, pop, action, the actual product feature gets fairly limited highlight. Reminds me of a few of those late 70s jeans commercials. What the actual product was was obscure until the very end.
This Apple commercial is done in the style of what marketers generally think gets the most coveted customer demographic, those in their 20s.
 

HelloNNNewman

Administrator
Moderator
Dec 6, 2012
631
20
18
I agree. They’re going for the flash, pop, action, the actual product feature gets fairly limited highlight. Reminds me of a few of those late 70s jeans commercials. What the actual product was was obscure until the very end.
This Apple commercial is done in the style of what marketers generally think gets the most coveted customer demographic, those in their 20s.
Yep... the ADHD demographic.
 

Ledsteplin

Ambassador
Oct 2, 2013
47,622
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I thought it was good marketing. It clearly shows him unsending the message, and why, in a humorous way. It wasn't meant to be a "How to" demonstration. It's the kind of ad people remember and talk about.
 

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