Apple Commercial "R.I.P. Leon"...

[Annie_M]

I'm not sure why I haven't seen this until today! I'm usually love Apple's commercials, but this is "different". Thoughts???

https://www.youtube.com/watch?v=t2n0ykn4AKw

 

[HelloNNNewman]

I get the point they are making and they have a cool idea - but slow rolling up to the moment the guy needs to delete/unsend the text he sent and the blasting through that moment so fast you can't see what happened is just poor marketing. Cool concept - poor execution. But that's just my 2 cents as a non-marketing person.

 

[Annie_M]

I agree with you! This commercial isn't Apple's best effort IMHO!

 

[Mr.Willie]

I liked the I’m a Mac and I’m a PC commercials.

 

[Up_And_Away]

I get the point they are making and they have a cool idea - but slow rolling up to the moment the guy needs to delete/unsend the text he sent and the blasting through that moment so fast you can't see what happened is just poor marketing. Cool concept - poor execution. But that's just my 2 cents as a non-marketing person.

I agree. They’re going for the flash, pop, action, the actual product feature gets fairly limited highlight. Reminds me of a few of those late 70s jeans commercials. What the actual product was was obscure until the very end.
This Apple commercial is done in the style of what marketers generally think gets the most coveted customer demographic, those in their 20s.

 

[HelloNNNewman]

I agree. They’re going for the flash, pop, action, the actual product feature gets fairly limited highlight. Reminds me of a few of those late 70s jeans commercials. What the actual product was was obscure until the very end.
This Apple commercial is done in the style of what marketers generally think gets the most coveted customer demographic, those in their 20s.

Yep... the ADHD demographic.

 

[Mars20]

I thought it was hilarious!

 

[Ledsteplin]

I thought it was good marketing. It clearly shows him unsending the message, and why, in a humorous way. It wasn't meant to be a "How to" demonstration. It's the kind of ad people remember and talk about.

 

[Annie_M]

I did laugh when Leon came back to life!

 

[Mars20]

And it has had 57,000 likes so far!