Apple buried the lede by not telling us its battery pack turns into a dock

iMore.com

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Apple's fancy new MagSafe Battery Pack is now here and people can walk into an Apple Store and buy one. But the battery pack's come in for some hate for a few reasons — and all of that could have been avoided if Apple hadn't buried the lede when it announced this thing.

Full story from the iMore Blog...
 

Annie_M

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Lede ? Phooey !! so you now have someone called a leder writer do you ?

It’s been bugging me for awhile, and I just remembered that I have the ability to fix it, so I did! :D I do think that this is a neat featured!

Edited: see my post below… it turns out Lede is correct.
 
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Annie_M

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“Buried the lede” is the correct phrase.
Thank you! The saying that “you learn something every day” definitely applies here! According to Merriam Webster: “ In journalism, the lede refers to the introductory section of a news story that is intended to entice the reader to read the full story. It appears most frequently in the idiom bury the lede. Our earliest examples of 'lede' come from the 1970s, around the time that Linotype machines began disappearing from newsrooms.”

Source: https://www.merriam-webster.com/words-at-play/bury-the-lede-versus-lead
 

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