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if you google, this is basically AT&T answer to T-Mobile simple plan. AIO is a prepaid service.
on paper, it looks to be cheaper than T-Mobile plan if you are buying individual plan. AIO does not offer family plan yet.
My question is that if I use AIO, would I get the same LTE coverage (or 3G) as AT&T? On paper, it should because AIO is owned by AT&T, but if you consider how expensive AT&T plan (even in their mobile prepaid), I wonder if I use AIO, I would get a spotty (selected) AT&T coverage. It is possible for a carrier to load a premium and non premium coverage based on the sim card.