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Nearly 1 in 10 cell phone users in the U.S. has "a strong interest" in buying an Apple iPhone, according to a study released Friday by M:Metrics.

Poll results show about 9 percent of the 11,064 mobile phone users surveyed were inclined to purchase the highly touted iPhone, set for release June 29. That translates to about 19 million people when projected out, based on the U.S. Census, according to M:Metrics, a research company that tracks mobile phone use.

Of those who indicated a strong interest in buying an iPhone, 67 percent were customers of carriers other than AT&T. Often it was Sprint and T-Mobile customers who indicated they were willing to switch, an M:Metrics representative said.