Sorry man I think this is a cop out. the we are all prejudice, schtick, and the fact that people can't call it what it is "racism" is also a cop out. And I do feel many whites do have issues talking about racism because they take it as a personal reflection on their character. Which is why it becomes a defensive argument well everyone is prejudice.
This is my opinion and I think until we can come to terms with it, then it's a useless discussion. The fact is most whites are clueless about racism because they simply don't have to deal with it, they are the majority, no more than a man could comprehend being a woman, the ridiculousness of even equating what was and is ingrained systematic oppression to mere prejudice is exactly why this discussion can't go anywhere. No man all prejudice is not the same and certainly not how the legacy of racism has influenced our culture.
This article explains it well, maybe the issue is we simply view what is racism differently
The new threat: 'Racism without racists' - CNN.com