I have been waiting for Apple to release this cause i have been wanting another tablet but....i don't think i'm going to invest in the first gen mini. I"m sure it will sell millions and people will love it and that's great. But it doesn't excite me for a few reasons. 1-the screen is not what I want. Let me repeat...not what i want. Other people will love it and will praise Apple for their newest design...fine...I will wait for gen 2. 2-cost is more than i want to pay right now. With 7" tablets becoming more popular, finding the sweet spot between cost and hardware is tough. I truly believe that $200-250 is the sweet spot for the 7" tablet and that is just my opinion. $329 is a little steep for something that I want but do not need. For others it may be different but I do think Apple could have put the nail in the coffin on Android tablets if they had released the mini at $250 or even $299. And 3-for me, there is no wow factor. I mean its a great tablet and will sell millions. But when the ipad 1 and 2 came out, i wanted them and drove over 2 hours to get one. With the iphone, i wanted one and stood in line for over 3 hours to get one (small town and not too many tech people that want the newest thing..LOL) and i love my iphone. Wouldn't trade it for anything. With any purchase, i always try to look at all players and choose the best that fits for me. The iphone won over the Galaxy S3. My Sony Vaio won over Toshiba and even Apple (cost plays into it), Xbox over Ps3. With tablets, i will wait until i can play with the mini before i make my choice. I will say that there is no better time to be a techie with all the great tablets, phones, and computers coming out.